# Bullish on consumer apps

By [tomu](https://tomu.xyz) · 2024-09-11

---

We're used to identifying market cycles based on pricing - when ETH goes down, we're in a bear market. Sometimes we need these downturns, they clean out speculators and lock in new builders. It's during bear markets that innovation happens.

Look at what we've gained: AMMs, stablecoins, derivatives, loans, NFTs, collective groups, bonding curves as a product, smart wallets, memecoins - you name it. While many projects behind these initiatives wind down, their building blocks remain for new builders to explore and experiment with.

Despite all these innovations, we haven't seen a whole new wave of users that stayed in the market. But that's about time. We've improved so much that now you can use a consumer app without even realizing you're onchain. Take [glimmer](https://warpcast.com/slokh/0x4c4a55da) by Kartik as an example, using existing infra to create a seamless onchain experience.

The Farcaster ecosystem is a clear example of this progress. Both on similar [warpcast](https://warpcast.com/)\-clients and apps. You got [Supercast](https://supercast.xyz/), [Recaster](https://recaster.org/), and [Wildcard](https://app.wildcard.lol/) offering greater feed control, bookmarks, claiming rewards, or even chat groups. On the other side, we're seeing a lot of apps leveraging its social graph:

*   [Buoy](https://warpcast.com/buoy): your daily engine for Farcaster content search
    
*   [Interface](https://warpcast.com/interface): stay updated with anything that's happening onchain
    
*   [Hypersub](https://warpcast.com/hypersub): an improved patronage protocol with creator incentives
    
*   [Bracket](https://warpcast.com/bracketgame): social markets for sports and live events
    
*   [Rounds](https://warpcast.com/~/channel/rounds): a fun way to grow community by rewarding contributors
    
*   [Zora](https://warpcast.com/zora): the onchain Instagram with referral rewards
    
*   [Rodeo](https://warpcast.com/rodeodotclub): share what you're up to onchain
    
*   [Moshicam](https://warpcast.com/moshicam): brings that nostalgic Polaroid vibe onchain
    
*   [Kiosk](https://warpcast.com/kiosk): a hub to track friends' activity on Zora and Rodeo, with a chronological farcaster feed
    

* * *

And we have some volumes in there:

*   Hypersub has reached $1M in creator earnings.
    

[

Jonny Mack on Warpcast
----------------------

new protocol dashboard is live: https://dune.com/fabric/protocol - $1.1M total volume - $1M creator earnings - $69k subscriber rewards - $23k protocol fees - $15k referral rewards - 12k unique subscribers - creator earnings, subscriber spend, and more https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/fae77a7d-0891-4044-8653-172d1d07be00/original

Farcaster

![](https://storage.googleapis.com/papyrus_images/199e5d6008c7a0ebb7b6fad31eccefde.png)

](https://warpcast.com/nonlinear.eth/0xed7c0d13)

*   Zora is the most-used app with over 43.8k addresses.
    

[

jacob on Warpcast
-----------------

Fun fact: Zora is the most used onchain app by Farcaster users https://dune.com/queries/4056208/6829591 https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/cb13a823-32a1-46ce-d021-845398756b00/original

Farcaster

![](https://storage.googleapis.com/papyrus_images/ca21eed20e6fa196861c1070c55e9b55.png)

](https://warpcast.com/jacob/0x638fce2e)

*   Base has become the [go-to chain](https://warpcast.com/jessepollak/0xe35802f5) for consumer apps, with over 5M active wallets.
    

![](https://storage.googleapis.com/papyrus_images/11ef18c96a85d7db194e0050090f671e.png)

I'm optimistic about the future of onchain consumer apps. Onchain adds a new layer where users are rewarded for using the internet. [Ccarrela](https://warpcast.com/ccarella.eth) puts it well:

[

ccarella on Warpcast
--------------------

I am a crypto optimist. https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/0f25aa5d-a4d7-45e8-1009-565edb744a00/original

Farcaster

![](https://storage.googleapis.com/papyrus_images/88edf0a782108eb0ab83d1f22791c0ad.png)

](https://warpcast.com/ccarella.eth/0x9b3b496c)

We’ve got the building blocks, and with every new experience, we're improving onboarding, payments, and creating fun onchain experiences. I think we’ve learned the lesson that bonding curves and sexy tokenomics won't get normies hyped, but something they can have fun with or that solves a need.

There won't be a button to onboard billions of users overnight. However, with each innovative app and new experience, we're getting closer to more adoption - to that moment when crypto really matters outside our bubble. We might be at a point where the infrastructure is robust enough; now we just need that 'iPhone moment' for crypto.

---

*Originally published on [tomu](https://tomu.xyz/bullish-on-consumer-apps)*