# Bullish on consumer apps

**Published by:** [tomu](https://tomu.xyz/)
**Published on:** 2024-09-11
**URL:** https://tomu.xyz/bullish-on-consumer-apps

## Content

We're used to identifying market cycles based on pricing - when ETH goes down, we're in a bear market. Sometimes we need these downturns, they clean out speculators and lock in new builders. It's during bear markets that innovation happens. Look at what we've gained: AMMs, stablecoins, derivatives, loans, NFTs, collective groups, bonding curves as a product, smart wallets, memecoins - you name it. While many projects behind these initiatives wind down, their building blocks remain for new builders to explore and experiment with. Despite all these innovations, we haven't seen a whole new wave of users that stayed in the market. But that's about time. We've improved so much that now you can use a consumer app without even realizing you're onchain. Take glimmer by Kartik as an example, using existing infra to create a seamless onchain experience. The Farcaster ecosystem is a clear example of this progress. Both on similar warpcast-clients and apps. You got Supercast, Recaster, and Wildcard offering greater feed control, bookmarks, claiming rewards, or even chat groups. On the other side, we're seeing a lot of apps leveraging its social graph:Buoy: your daily engine for Farcaster content searchInterface: stay updated with anything that's happening onchain Hypersub: an improved patronage protocol with creator incentivesBracket: social markets for sports and live eventsRounds: a fun way to grow community by rewarding contributorsZora: the onchain Instagram with referral rewardsRodeo: share what you're up to onchainMoshicam: brings that nostalgic Polaroid vibe onchain Kiosk: a hub to track friends' activity on Zora and Rodeo, with a chronological farcaster feedAnd we have some volumes in there:Hypersub has reached $1M in creator earnings.Jonny Mack on Warpcastnew protocol dashboard is live: https://dune.com/fabric/protocol - $1.1M total volume - $1M creator earnings - $69k subscriber rewards - $23k protocol fees - $15k referral rewards - 12k unique subscribers - creator earnings, subscriber spend, and more https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/fae77a7d-0891-4044-8653-172d1d07be00/originalFarcasterZora is the most-used app with over 43.8k addresses.jacob on WarpcastFun fact: Zora is the most used onchain app by Farcaster users https://dune.com/queries/4056208/6829591 https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/cb13a823-32a1-46ce-d021-845398756b00/originalFarcasterBase has become the go-to chain for consumer apps, with over 5M active wallets.I'm optimistic about the future of onchain consumer apps. Onchain adds a new layer where users are rewarded for using the internet. Ccarrela puts it well:ccarella on WarpcastI am a crypto optimist. https://imagedelivery.net/BXluQx4ige9GuW0Ia56BHw/0f25aa5d-a4d7-45e8-1009-565edb744a00/originalFarcasterWe’ve got the building blocks, and with every new experience, we're improving onboarding, payments, and creating fun onchain experiences. I think we’ve learned the lesson that bonding curves and sexy tokenomics won't get normies hyped, but something they can have fun with or that solves a need. There won't be a button to onboard billions of users overnight. However, with each innovative app and new experience, we're getting closer to more adoption - to that moment when crypto really matters outside our bubble. We might be at a point where the infrastructure is robust enough; now we just need that 'iPhone moment' for crypto.

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