When a new narrative starts, everyone wants to experiment. From a few projects to thousands of assets, we’re in a memecoin bull market - similar to when we saw everyone talking about NFTs last cycle. The difference now? It’s much easier and cheaper to create anything onchain.
It’s not about how many tokens are created - it’s about their narrative. Pump.fun alone has over 3 million tokens created, averaging 30k daily, but only 1% make it to a secondary market. Just like social media: abundant content doesn’t mean all of it gets attention. TikTok, for example, sees 34 million videos uploaded daily, yet only a few go viral, driven either by a known creator or the story behind them.
From AI agents driving onchain actions to platforms enabling social trading, tokens are now tools for storytelling, attention, and social engagement.
Attention as Currency
Interacting with AI agents on Warpcast is fun, and it's great seeing all these interactions play out in the feed. aether was the first agent that made everyone 'lock in' for a weekend to interact with it. The agent could create bounties, mint media on Zora, and distribute tokens to contributors. The attention it got turned a bot’s wallet into a $200k treasury aimed at supporting the higher ecosystem.
It all started with truth_terminal and quickly evolved. Now, agents don’t just perform basic tasks or work as TradFi algorithms - they grasp culture, read markets, and actively perform onchain actions. This could be in finance, art, or enabling DAOs.
Platforms like Party and Tokepad make issuing tokens easy, but pump dot fun nailed it with simplicity: upload an image, name it, and launch. Zora’s wow.xyz followed, bringing a wave of new tokens to Warpcast feeds and driving a temporary volume surge on Base. The attention spike was brief, but it was a starting point for what was about to come.
Imagine creating tokens as simple as casting on Warpcast. That’s what proxy and Jack achieved, riding the Base memecoin wave at exactly the right time.
Content as tokens
Since then, clanker has launched over 1,350 tokens with a market cap of $86.8M. This is where narratives take over. In some form, these tokens have become prediction markets, cryptomedia capturing lore, or memes like clanker’s girlfriend or the Supercast anon token dilemma. These aren’t just tokens - they’re cultural moments, driven by attention.
The best example? $LUM. The first token created in collaboration with two AI agents. This is unique because, previously, aether needed permission to perform an onchain task. But this time, it asked clanker to launch a token, naming it LUM to symbolize the brilliance of human-AI collaboration. It now sits at a $61.2M market cap.
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This is possible thanks to Farcaster’s social rails: AI agents with wallets performing onchain actions, where the main feed’s attention now focuses on how tokens are traded and experienced socially.
Gamifying Attention
Attention matters when it’s viral, and when people can have skin in the game. Platforms like Interface and Frens make that happen with onchain social trading. Someone launches a token, the ticker is shared in group chats, and the action starts. Zinger buys, everyone copy-trades. It’s the same vibe as sharing memes with friends - except now, you can own the meme and profit from its virality.
Making onchain more social allows us to interact in easier ways and use media as a tool to enable new types of cultures and beliefs. Onchain, attention isn’t just fun; it drives value. Cryptomedia represent a new category of social engagement where anyone can join - not just for profit, but out of belief in a meme.
Conclusion
This hypertokenization of content is changing how we experience the internet. Every day, attention shifts to a new token, much like viral memes on social media. But attention doesn’t have to be short-lived. Not every token will hold value, but the ability to craft narratives and shape culture stands out.
Content now has a secondary market where attention defines its value, turning scarcity into cultural significance. We’re seeing new ways to interact, create, and own with tokens that capture more than market caps - they hold stories, memes, and cultural moments.
