Cover photo

Programmable social

Crypto made money programmable. You can use tokens like Lego blocks, play around with different mechanics, and now we’re heading in the same direction with social media posts. We spend hours scrolling, posting, chatting, signing transactions, swapping tokens, and bouncing between apps for different types of engagement. But it’s so fragmented: sharing weekend plans in one app, messaging with friends in another, tracking prices somewhere else, executing a swap in a wallet, and posting a DAO pro...

Cover photo

Tokens as cultural moments

When a new narrative starts, everyone wants to experiment. From a few projects to thousands of assets, we’re in a memecoin bull market - similar to when we saw everyone talking about NFTs last cycle. The difference now? It’s much easier and cheaper to create anything onchain. It’s not about how many tokens are created - it’s about their narrative. Pump.fun alone has over 3 million tokens created, averaging 30k daily, but only 1% make it to a secondary market. Just like social media: abundant ...

Cover photo

Not every product needs to onboard normies

The projects that have captured the most attention in the ecosystem are those that create novel experiences. Minting Loot directly from a smart contract, buying friends keys, farming food coins, trading the first ordinals on Discord, creating frames, minting one Noun daily, launching a coin on pump.fun, or the latest, building an ai agent that trades coins - these experiments align with Chris Dixon’s phrase: "What the smartest people do on the weekend is what everyone else will do during the ...

Cover photo

Everyday tokens

Tokens are integral to our daily onchain lives. We use them for everything: transacting, supporting creators, collecting media, betting on news, memeing politics, and more. Each cycle brings new economic models that attract builders and users, leading to fresh ideas around ownership, co-creation, programmable assets, and social network rewards. We continue to innovate and build new infrastructure and use cases for these tokens. Most products that have found product-market fit either allow you...

Cover photo

Bullish on consumer apps

We're used to identifying market cycles based on pricing - when ETH goes down, we're in a bear market. Sometimes we need these downturns, they clean out speculators and lock in new builders. It's during bear markets that innovation happens. Look at what we've gained: AMMs, stablecoins, derivatives, loans, NFTs, collective groups, bonding curves as a product, smart wallets, memecoins - you name it. While many projects behind these initiatives wind down, their building blocks remain for new bui...

Cover photo

Cryptomedia interactions

Social media has become part of our daily lives, and we do so much online in just one minute, with platforms like TikTok, Instagram, and YouTube dominating content consumption. These platforms, while shaping the digital landscape, also control monetization and distribution. As a result, the value generated from viral content rarely trickles down to all contributors, leaving original creators under-compensated. With cryptomedia we have the opportunity to rethink this dynamic, enabling a fairer...

Cover photo

Onchain pictures

Art has always been at the heart of NFTs. Remember when "right-click and save" was the meme? The question then was, why pay for something you can just save? But now, with minting costs nearly zero, the real question is, why collect? As Gen-Z probably will shift from current social media apps to onchain apps, do we need to swap the like button for a mint one? I’m not entirely convinced, but these next three apps are. They’re not just changing buttons - they’re defining a new way of social beha...

Cover photo

Rethinking Collect as the Like button

I don't think we will replace the Like button; instead, we'll add a Collect button to generate immutable digital copies of what we truly like and value - pieces that shape our internet culture and that we want to own.

Cover photo

Channel tokens

Tokens can shape community engagement, brand monetization, and value transfer. Channels can adopt various token models; subscription tokens for access and tokens earned through contributions.

Cover photo

Onboarding users - learnings from teaching at UB

We need to showcase blockchain by using daily apps, a one-click experience that doesn't need funds to pay for gas, bridging to L2s or L3s, and only allowing EOA wallets.