Most things we buy onchain are driven by social signals - who’s talking about them, who’s swapping, and how much traction they get in the feed. Money follows narratives. Volume, liquidity, and price react after the fact. But the real catalyst is Attention - where it concentrates, how it spreads, and who drives it. The problem? Until now, we’ve been trying to measure waves with the wrong tools.Why AttentionOnchain activity begins in the feed. A meme, a post, a quote, a chart getting likes for ...

Crypto made money programmable. You can use tokens like Lego blocks, play around with different mechanics, and now we’re heading in the same direction with social media posts. We spend hours scrolling, posting, chatting, signing transactions, swapping tokens, and bouncing between apps for different types of engagement. But it’s so fragmented: sharing weekend plans in one app, messaging with friends in another, tracking prices somewhere else, executing a swap in a wallet, and posting a DAO pro...

The projects that have captured the most attention in the ecosystem are those that create novel experiences. Minting Loot directly from a smart contract, buying friends keys, farming food coins, trading the first ordinals on Discord, creating frames, minting one Noun daily, launching a coin on pump.fun, or the latest, building an ai agent that trades coins - these experiments align with Chris Dixon’s phrase: "What the smartest people do on the weekend is what everyone else will do during the ...

Social media has become part of our daily lives, and we do so much online in just one minute, with platforms like TikTok, Instagram, and YouTube dominating content consumption. These platforms, while shaping the digital landscape, also control monetization and distribution. As a result, the value generated from viral content rarely trickles down to all contributors, leaving original creators under-compensated. With cryptomedia we have the opportunity to rethink this dynamic, enabling a fairer...

Art has always been at the heart of NFTs. Remember when "right-click and save" was the meme? The question then was, why pay for something you can just save? But now, with minting costs nearly zero, the real question is, why collect? As Gen-Z probably will shift from current social media apps to onchain apps, do we need to swap the like button for a mint one? I’m not entirely convinced, but these next three apps are. They’re not just changing buttons - they’re defining a new way of social beha...

I don't think we will replace the Like button; instead, we'll add a Collect button to generate immutable digital copies of what we truly like and value - pieces that shape our internet culture and that we want to own.

Tokens can shape community engagement, brand monetization, and value transfer. Channels can adopt various token models; subscription tokens for access and tokens earned through contributions.